From marketing burgers to media relations, whether it’s intended or not, nonverbal communication is integral to the message McDonald’s has become the latest victim in the marketing-ideas-gone-bad realm.  CEO Christopher Kempczinski’s attempt to appear approachable and “of the people” was highlighted during a recent marketing video for McDonald’s Big Arch burger. If you haven’t seen the now viral video, watch it below before we move on. This video was posted on CEO Christopher

In a world where AI-generated content, automation tools, and “instant copy” services can deliver fast results, it’s easy to wonder whether human communicators are still essential. To many organizations, AI looks like a convenient fix: quick, cheap, and always available. At Brick & Bridge Communications, we know that effective communication doesn’t come from algorithms—it comes from people.

When Canada implemented the Online News Act in June 22, 2023, news publishers didn’t think Facebook would pull all news from its pages. Oops.