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Core Services
Core Services
Brick and Bridge Communications
Communication Theory
Applying communication theories to real-world problems.
Nonverbal communication - What story does it tell?
From marketing burgers to media relations, whether it’s intended or not, nonverbal communication is integral to the message McDonald’s has become the latest victim in the marketing-ideas-gone-bad realm. CEO Christopher Kempczinski’s attempt to appear approachable and “of the people” was highlighted during a recent marketing video for McDonald’s Big Arch burger. If you haven’t seen the now viral video, watch it below before we move on. This video was posted on CEO Christopher
Brick and Bridge
3 hours ago3 min read
What Ted Lasso teaches us about strategic messaging and narrative control
What if we told you that Apple TV’s Ted Lasso makes for a great lesson in understanding propaganda?
Brick and Bridge
Mar 212 min read
When does the public have a right to know? Crisis communications management.
Two energy companies faced the same problem, a resource spill and delayed disclosure. Comparing the cases together, who did better?
Brick and Bridge
Mar 19 min read
Anatomy of a Newsletter: 7 Steps to a Successful Rebrand
Rebrand your newsletter, and set the stage for your organization’s communication strategies
Brick and Bridge
Feb 256 min read
What Happens When the Largest Social Media Platform Deletes the News? A Case Study
When Canada implemented the Online News Act in June 22, 2023, news publishers didn’t think Facebook would pull all news from its pages. Oops.
Brick and Bridge
Feb 2414 min read
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