In a world where AI-generated content, automation tools, and “instant copy” services can deliver fast results, it’s easy to wonder whether human communicators are still essential. To many organizations, AI looks like a convenient fix: quick, cheap, and always available. At Brick & Bridge Communications, we know that effective communication doesn’t come from algorithms—it comes from people.

When Canada implemented the Online News Act in June 22, 2023, news publishers didn’t think Facebook would pull all news from its pages. Oops.