From marketing burgers to media relations, whether it’s intended or not, nonverbal communication is integral to the message McDonald’s has become the latest victim in the marketing-ideas-gone-bad realm.  CEO Christopher Kempczinski’s attempt to appear approachable and “of the people” was highlighted during a recent marketing video for McDonald’s Big Arch burger. If you haven’t seen the now viral video, watch it below before we move on. This video was posted on CEO Christopher

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In a world where AI-generated content, automation tools, and “instant copy” services can deliver fast results, it’s easy to wonder whether human communicators are still essential. To many organizations, AI looks like a convenient fix: quick, cheap, and always available. At Brick & Bridge Communications, we know that effective communication doesn’t come from algorithms—it comes from people.