According to research in neuroscience and psychology, anxiety and excitement are physiologically almost identical. Understandind communication with your sympathetic nervous system.

Sometimes the strategy of "no comment" can negatively affect your organization. Preparation is key.

From marketing burgers to media relations, whether it’s intended or not, nonverbal communication is integral to the message McDonald’s has become the latest victim in the marketing-ideas-gone-bad realm. CEO Christopher Kempczinski’s attempt to appear approachable and “of the people” was highlighted during a recent marketing video for McDonald’s Big Arch burger. If you haven’t seen the now viral video, watch it below before we move on. This video was posted on CEO Christopher

What if we told you that Apple TV’s Ted Lasso makes for a great lesson in understanding propaganda?