Brick and Bridge Communications

From marketing burgers to media relations, whether it’s intended or not, nonverbal communication is integral to the message McDonald’s has become the latest victim in the marketing-ideas-gone-bad realm. CEO Christopher Kempczinski’s attempt to appear approachable and “of the people” was highlighted during a recent marketing video for McDonald’s Big Arch burger. If you haven’t seen the now viral video, watch it below before we move on. This video was posted on CEO Christopher